LGAC INTERNSHIP
JOB DESCRIPTION
Course: CCT410H5 (CCIT Internship I)
Medium: Microsoft PowerPoint
Styles & Techniques: Publication Design, Interactive PDFs
My Summer 2021 internship involved assisting the London Goodenough Association of Canada (LGAC) with its reported lack of an established brand image and general awareness. Considering this, I aimed to provide both the LGAC (and its parent college) with a holistic identity in all promotional content. This involved a major makeover toward the plain and verbose formats of its existing monthly newsletter, event invitation, and official site. Additional goals of the rebrand were to also increase its social media presence and user traffic.
SHORTCUTS
LGAC NEWSLETTER
HIGHLIGHTS (FINAL COPY)
The LGAC newsletter proved my biggest project, being present from its early stages to final publication. As shown here, the newsletter was redesigned with the marketing committee’s instructions to create a more image-focused, colourful, and cleaner layout. I was also instructed to make sure that the colours matched those of its parent institution: Goodenough College. The newsletter's modernization would also be the easiest to translate to social media content. Such indicated design's sheer importance to the rebrand, providing an established look and feel to the LGAC brand as a whole.
INITIAL DRAFTS & MEDIUM-FIDELITY MOCKUPS
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OFFICIAL WEBPAGE - EVENTS GALLERY MOCKUPS (MEDIUM-FIDELITY)
LIGHTBOX MODEL
TOOLTIP VERSION
TOOLTIP & LIGHTBOX COMBO
