WELCOME
Here, you'll find my latest works in graphic design, user interface (UI) and experience (UX) design and illustration. With every project, I enjoy discovering new styles and mediums to diversify and advance my skill set.
ABOUT ME
I have had a lifelong passion for the visual arts and design, with my preferred mediums being graphite pencils, Adobe Illustrator, Autodesk SketchBook, and Balsamiq. As a 2D-animation enthusiast, I often enjoy creating illustrations and graphics based on classic literature and animated features. Since completing my studies in UTM's Digital Enterprise Management (DEM) Specialist program, I have refined my abilities in graphic, web, and mobile UX/UI design. Frequent projects involve the creation of low to high-fidelity wireframes, mockups, and prototypes.
Notable clients have included Lifemark Health Group (an acquisition of Loblaw Companies) and Delmanor Retirement Communities (a subsidiary of Tridel Group of Companies).
This portfolio showcases my best and latest works. Professional inquiries may be directed to victoriaayaladesigns@outlook.com.
Relevant Coursework: Web Culture & Design; Intermediate Web Design; Speculative Design I, II & III; Design Thinking I & II; Design and Implementation of Multimedia Documents; Integrative Design Project; Human-Computer Interaction and Communication
SELECT PROJECTS
Graphic Design
DELMANOR COMMUNTIES
As Delmanor’s first in-house graphic designer, I shaped and enhance their brand identity by providing top quality print and digital advertisements, social media graphics and content, as well as modernized program and event materials with visual coherence and consistency in mind.
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Graphic & Web Design
ROSE OF SHARON SERVICES FOR YOUNG MOTHERS
Assisted in the rebrand and promotion of RoS' Annual Charity Golf Classic, redesigned and assembled the 2021-2022 Annual Report, and revised the website template and themes for the newly launched Parents Connect Resource Portal.
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Graphic Design
LIFEMARK
HEALTH GROUP
Throughout my one-year contract, I routinely created quality digital and print promotional materials with Adobe Creative Suite, as directed by Lifemark's Creative Lead. I adhered to brand standards while quality-checking all assigned work to ensure that material was produced correctly.
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Graphic Design
Whales Without Walls | Issue I: #FreeKiska (Concept)
This concept was created for a final assignment regarding interactive design. The first in this interactive booklet series details Kiska the orca’s life from her capture at three years old to her life of solitude at Marineland, Niagara Falls ON.
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